A blue Volkswagen Golf R driving on a winding mountain road.

About Volkswagen on Regent

Recognized as a “Driving Excellence” Dealership

Driving Excellence is a national program that recognizes efforts made by a Volkswagen dealership towards providing a best-in-class customer experience to its guests. It evaluates customer feedback in all departments, through mystery shops and store process audits by Volkswagen representatives.

“Volkswagen Driving Excellence™ Dealer” recognizes dealers for outstanding achievements in Sales & Service Mystery Shops, and 12 additional key performance indicators.

Who We Are

Volkswagen on Regent is proud to be part of the Volkswagen retailer network across Canada, representing an automaker known for innovative engineering, uncompromising quality, and an exceptional guest experience.

We’re committed to making a positive difference—for our customers, our team, and our community. Guided by values like trust, respect, teamwork, and integrity, we strive to deliver exceptional service and create opportunities for growth in everything we do.

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Volkswagen on Regent, a newly updated dealership, offers a spacious sales showroom where customers are able to view the entire Volkswagen vehicle line-up with the assistance and guidance of our experience product specialist sales professionals. The parts department stocks an extensive line of products like tires and Volkswagen Accessories designed specifically for each Volkswagen Model. The Service department features a spacious drive-up area and service bays where our team of Volkswagen Trained technicians, with over 100 years of experience, is able to perform everything from regular maintenance to specific vehicle repairs.

It’s an honour and privilege to have such a fantastic team that works together to deliver a unique customer experience to our clients from Winnipeg and surrounding areas.

Volkswagen on Regent thanks all its associates and partners for their tireless work towards challenging the status quo and delivering on our vision of providing guests with an extraordinary customer experience. We also thank Volkswagen Canada for their ongoing support and guidance.

A group of people volunteering indoors, packing folded winter clothing into red plastic bags at a long table.

Volkswagen on Regent In the Community

At Volkswagen on Regent, community involvement is at the heart of what we do. Through long-standing support of United Way and participation in local events, fundraisers, and awareness campaigns, our team is proud to contribute to meaningful change across Winnipeg. We believe in strengthening our community through action, partnership, and care.

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People at Birchwood make a difference.

You’re looking for a rewarding career. Look no further because Birchwood is a place where you can really make a difference—at work and in your community.

Birchwood Automotive Group

Birchwood Automotive Group was founded in 1963 by Robert M. Chipman, and has since grown to become Manitoba’s largest automotive dealership group. We are a values-driven organization, recognized as a top employer in Canada and currently employing over 1,200 people.