A blue Volkswagen Golf R driving on a winding mountain road.

About Volkswagen on Regent

Recognized as a “Driving Excellence” Dealership

Driving Excellence is a national program that recognizes efforts made by a Volkswagen dealership towards providing a best-in-class customer experience to its guests. It evaluates customer feedback in all departments, through mystery shops and store process audits by Volkswagen representatives.

“Volkswagen Driving Excellence™ Dealer” recognizes dealers for outstanding achievements in Sales & Service Mystery Shops, and 12 additional key performance indicators.

Volkswagen on Regent, a newly updated dealership, offers a spacious sales showroom where customers are able to view the entire Volkswagen vehicle line-up with the assistance and guidance of our experience product specialist sales professionals. The parts department stocks an extensive line of products like tires and Volkswagen Accessories designed specifically for each Volkswagen Model. The Service department features a spacious drive-up area and service bays where our team of Volkswagen Trained technicians, with over 100 years of experience, is able to perform everything from regular maintenance to specific vehicle repairs.

It’s an honour and privilege to have such a fantastic team that works together to deliver a unique customer experience to our clients from Winnipeg and surrounding areas.

Volkswagen on Regent thanks all its associates and partners for their tireless work towards challenging the status quo and delivering on our vision of providing guests with an extraordinary customer experience. We also thank Volkswagen Canada for their ongoing support and guidance.

Five people standing on a stage in front of a red backdrop, holding a framed "2023 Campaign Chair’s Award" from United Way Winnipeg presented to Birchwood.

Manitoba’s Choice Since 1963

Birchwood is here to help you buy, sell and service your vehicle
Winnipeg and Manitoba’s largest network of automotive retailers, Birchwood Automotive Group is proud to have served the community as a recognized leader in the automotive sector and supporter of the United Way and other non-profit organizations for over 55-years.

The Auto Group

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Our Network

Birchwood currently has 24 dealerships that carry 22 automotive brands and provide vehicle servicing, as well as 3 Collision repair facilities, 4 Birchwood Credit stores, and our special restoration facility.

A gray line-art icon of a lightbulb with small lines radiating from the top and sides to indicate it is glowing or "turned on."

Our Team

Over 1200 people work for the Birchwood Automotive Group, across Southern Manitoba and Saskatchewan. Our service technicians are manufacturer certified, and all employees undergo rigorous training to uphold our quality standards.

A gray line-art icon of a lightbulb with small lines radiating from the top and sides to indicate it is glowing or "turned on."

A Recognized Leader

Birchwood has been recognized multiple times by Aon Hewitt and other research bodies as a top employer in Canada.

Helping with Choosing Your New Vehicle

As part of our commitment to making choosing a new vehicle a great experience with Birchwood, we’ve developed a new online tool to help you to choose the right vehicle model for you. Try our Model Discovery Tool for new vehicle discovery today!

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In the Community

Birchwood has been a dedicated supporter and contributor to the United Way for over 25-years. With our founder and president both serving as Campaign Chairs in 1975 and 2013 respectively, and our team members contributing over $7,000,000 to the annual campaign, we’re proud of our contributions. Read more about our work In the Community

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Our Company Mission

As leaders, we are all committed to:

- Our team members by offering opportunities for growth and prosperity
- Our customers by delivering exceptional services and products
- Our partners by fostering collaboration and trust
- Our communities by providing time and resources

Our Company Vision

To be a recognized leader of the retail automotive industry.

Five people wearing matching teal "Birchwood" tank tops and sunglasses standing together under a tent decorated with rainbow garland.

Our Company Values

  • Personal Leadership: Individual responsibility, commitment, and accountability from each of our team members fosters personal leadership.
  • Trust & Respect: Respect for the uniqueness of every individual creates strong, trusting working relationships with team members, customers, and business partners.
  • Continuous Improvement: Sustained success depends upon our ability to continually strive to improve each and every aspect of what we do and who we are.
  • Generosity: Our gifts of time, talent, and resources strengthen our communities, our teams, and our team members.